Market Research

The following are examples of projects we have undertaken:

QUALITATIVE MARKET RESEARCH

focus groups for local authorities to develop an understanding of the measures people would like to see introduced through their Local Transport Plan;
interactive workshops to test public opinion specifically in relation to bus service improvements in Coventry;
focus groups to assess the views of socially excluded groups toward future transport strategies in the West Midlands;
in-depth interviews to understand young persons’ attitudes towards using public transport in Sussex;
focus groups to ensure that TravelWise campaigns are effectively positioned, targeted, monitored and delivered;
hall tests to assess the potential market impacts of Transport Direct;
focus groups for the Highways Agency to assess the impact of increasing highway automation;
workshops to assess rural transport needs for parish transport initiatives in Oxfordshire.

household surveys of travel patterns in Derby, Leicester, Nottingham and these 3 counties for LTP monitoring;
a countywide postal diary survey of travel patterns in Hertfordshire;
self completion surveys of staff travel at more than 50 B&Q stores around the UK and Ireland;
a telephone survey to assess the perceived and existing transport barriers to accessing local and Regional employment and vocational training opportunities in Dartford;
in-street interviews to assess rural transport needs in Leicestershire and Rutland;
a household survey of public transport information needs on Merseyside;
an on-bus survey to gain an understanding of the travel demand for supported bus services in the Borders area of Scotland;
a panel survey of driver responses to road user charging in Bristol.