Expertise: Market & Social Research
Transport
policy development and planning depends on an accurate assessment of the behaviour,
perceptions, opinions and preferences of people.
TTR has extensive experience of carrying out market and social research, and uses a wide range of survey techniques and data analysis methods. We can conduct survey fieldwork anywhere in the UK. Our comprehensive service package includes:
- advising the client on the best techniques to gain the most accurate results
- planning the survey and co-ordinating the collection of data
- carrying out sensitive interpretations of findings
- producing clear recommendations for decision support.
TTR has quality procedures for the conduct of market research which incorporate the Market Research Society codes of conduct.
QUALITATIVE TECHNIQUES
These are applied where there is a need to understand the motivations, attitudes and decision processes which underlie travel behaviour and attitudes. Techniques used by TTR include:
- focus groups
- individual in-depth interviews
- enabling techniques
- projection techniques
- consensus building techniques
- Interactive workshops
QUANTITATIVE TECHNIQUES
Quantitative research is used to measure, in a statistical sense, the travel attitudes and behaviour of people; to examine both the relative size and structure of market segments and to monitor trends or changes. Methods used by TTR include:
- face-to-face interviews (household, in-street)
- hall testing
- stated and revealed preference surveys
- postal/self-completion surveys
- panel surveys
- travel diaries
- on-vehicle surveys
- employer/employee surveys
- roadside surveys
For examples of market research work undertaken by TTR, please click on Experience: Market & Social Research
